Welcome to ERP Jewelers! Our family-owned and operated business was founded in downtown Pharr by watchmaker George Duke. He and his wife, Helena moved the business to McAllen. Today, the jewelry store is still located on McAllen, in its online operation as one of South Texas’ premier jewelers. Both George’s son and granddaughter are GIA educated Graduate Gemologists. ERP Jewels is honored to continue serving our local community through all of life’s precious milestones, from engagements, to marriages, to the birth of grandchildren. As a recognized American Gem Society firm, ERP Jewels upholds the strictest standards of consumer protection and education.